Negative Keyword Generator
Pre-built negative keyword lists by vertical. Paste into Google Ads to stop wasting spend on tire-kickers.
Questions about this tool
What are negative keywords?
Terms you tell Google Ads to NEVER show your ad for. If you run HVAC ads, you don't want to pay for clicks on 'HVAC jobs' or 'DIY HVAC repair'. Negatives block those clicks.
How much money do negatives save?
It depends on how much of your spend is going to irrelevant searches today. Open your search terms report: the cost of the clicks you would never want is roughly what a good negative list can save.
Where do I paste these?
Google Ads, Tools, Shared library, Negative keyword lists. Create a list, paste all of these in at once, attach the list to every campaign.
Should I use phrase or exact match?
Phrase match for most, broad match for strong category killers like 'free' or 'jobs'. Avoid negative exact unless you know the user is searching that exact phrase.
Will negatives hurt my impressions?
Intentionally, yes. That's the point. You're removing impressions that would have wasted money. Your cost-per-conversion goes down, your ROAS goes up.
How often should I update?
Monthly. Pull the search-terms report, find wasteful queries, add them as negatives. This tool gives you a starter list; your own search terms will show what it misses.
Do these work for Meta ads too?
Meta doesn't use negative keywords the same way. But the 'free', 'jobs', 'DIY' intent signals still matter, you handle them with audience exclusions and placement filters instead.
Want help with the ongoing work?
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